Increasing Value

Increasing the value of our industry
through organisation, transparency,
business intelligence, influence, and public relations.

Our Goals

Our overarching goal is to help our industry grow and thrive, to the benefit of all stakeholders,
including home buyers and sellers, by pursuing the following objectives:

To articulate and promote the
common interests of our industry

To inform and influence our legislative,
fiscal and regulatory conditions

To guide our industry with research,
market intelligence, and strategy papers

To add value through events, networking
opportunities, and databases

To raise and improve our industry’s
profile, inside and outside of Spain

Our Work

We create value for our industry through the following activities and services:

  • Sector research & market intelligence
  • Reports & strategy papers
  • Public relations
  • Educating and influencing public policy
  • Trade events & conferences

  • Jobs & networking
  • Databases & directories
  • Website & newsletter
  • Advise on sales and marketing solutions

Our Industry

We work with and for all industry participants and stakeholders:

  • Policy makers and Government administrators
  • Investors
  • Servicers
  • Brokers
  • Developers
  • Mortgage lenders

  • Insurance brokers
  • Currency brokers
  • Lawyers
  • Architects
  • Surveyors
  • Property media including portals
  • All other property professionals

Image Trio

A obpics marbella
A obpics Sotogrande marina birdseye

Our Sponsors

This Observatory has been sponsored by industry leaders committed to raising the game of the industry through professionalism and transparency.

Through their generous support, and commitment to a better future for the industry and all its stakeholders, the following sponsors deserve their reputations as outstanding organisations, and leaders in the industry.

  • Neinor Homes
  • Acciona Real Estate
  • Iberdrola Inmobiliaria
  • Tinsa
  • KPMG
  • La Zagaleta


About Us

This Observatory has been set up by Prof. José Luis Suárez and Mark Stücklin,
both with decades of experience in the industry.

Prof. José Luis Suárez

José Luis Suárez is an IESE professor specialising in the real estate sector, especially the second-home segment.

He has worked on a variety of consulting assignments for leading Spanish and international companies, whilst his research has mainly dealt with real estate investment and finance and corporate finance.

His contacts at the top of Spanish banking, real estate, and Government are extensive.

Mark Stücklin

Author of the “Spanish Property Doctor” column in The Sunday Times, Mark Stucklin has more than a decade of experience in the Spanish vacation-home sector working on strategy and sales and marketing solutions.

His blog at is a respected source of information for both consumers and professionals alike.

He has an MBA from IESE business school, and an extensive network in the sector.

> SHARIO Presentation (Google Drive slides)